How to Get Repeat Guests (Without Paying Airbnb More Fees)

May 23, 2025By Andrés Romero
Andrés Romero

If you rely 100% on Airbnb, you’re always at the mercy of the algorithm.
Higher fees. More competition. Less control.

But what if you could build a list of guests who book directly, come back again, and recommend you to their friends?

That’s not just wishful thinking — it’s a strategy.

✅ Step 1: Add Subtle Branding to Your Experience

In your welcome kit, include:

  • A printed guidebook with a QR code to your WhatsApp or Instagram
  • A card that says: “Book with us directly next time & save 15%”
  • You don’t need to break Airbnb rules — just plant the seed.
A welcome display on a wooden table featuring a framed “Welcome To Our Airbnb” sign, a small potted succulent, a coffee mug, and a branded business card, illustrating subtle guest-facing branding.

✅ Step 2: Send a Thoughtful Follow-Up

Send this message 3–4 days after checkout:

“Hi [Name], thank you for staying! If you’re ever back in Denver, we’d love to host you again — and we offer a 15% discount for returning guests. Just reach out directly!”

That message costs $0 and builds repeat loyalty.

A handwritten thank-you card addressed to a recent guest sits next to a laptop and Airbnb envelope, showing a host’s thoughtful follow-up message to encourage repeat stays.

✅ Step 3: Start Collecting Emails (Legally)

Use a service like StayFi or offer free WiFi login with email opt-in.
You’ll start building a guest list that you own — not Airbnb.

Over time, you can:

  • Offer discounts
  • Send last-minute deals
  • Promote new listings
A guest sign-up display featuring a framed QR code for a VIP email list sits next to a guestbook, pen, towels, and toiletries, encouraging Airbnb guests to join for exclusive offers.

🎯 Want help setting up your retention system?

Click below to schedule a free 45-minute strategy call.
We’ll help you turn one-time guests into loyal, direct bookings.

👉 Click here to book your call