🏡 Short-Term Rentals in Denver: What You Need to Know to Succeed in 2025
Thinking about listing your property on Airbnb in Denver? Here’s what you need to know in 2025 — from legal requirements to occupancy trends and how to boost your rental income.
đź“Ť Why Denver Remains a Hotspot for Short-Term Rentals
With its thriving tourism, proximity to nature, and strong local economy, Denver remains one of the most active short-term rental (STR) markets in the U.S. But with opportunity comes complexity. If you’re a property owner in the Mile High City, here’s what’s trending in 2025 — and how to stay ahead of the curve.
⚖️ STR Laws in Denver: Stay Compliant or Risk Penalties
The City of Denver has strict short-term rental rules in place:
- You must have a license to operate a short-term rental.
- The property must be your primary residence.
- You need to post your license number in all online listings.
- Safety requirements (smoke detectors, fire extinguisher, CO monitors) must be met.
👉 You can learn more from the official Denver government site here.
At W.A.R. Strategy Consulting, we guide property owners through this entire licensing process — saving time, avoiding fines, and ensuring peace of mind.
đź“Š Market Trends in 2025: What the Data Shows
According to AirROI and other trusted sources, here’s how Denver’s short-term rental market is performing this year:
- Active listings: ~3,800
- Occupancy rate: 51.6%
- Average daily rate (ADR): ~$152
- Monthly revenue range: $2,653–$4,678 depending on season
👉 Translation? If you're not pricing your property dynamically or optimizing your guest experience, you’re leaving money on the table.
📉 Seasonality: A Hidden Profit Killer (Or Opportunity)
Many Denver hosts are shocked when bookings drop in winter or shoulder seasons. The truth is: most STR markets are seasonal, and Denver is no exception.
How to adapt:
- Adjust minimum stay requirements during slow months.
- Offer “friends and family” discounts to past guests.
- Focus on mid-term stays (30+ days) for remote workers and travel nurses.
We've helped clients stabilize their income in slow seasons using tailored pricing strategies and email re-marketing to past guests.
🔧 How We Help: W.A.R. Strategy Consulting in Action
We’re based in Broomfield, Colorado — and we work exclusively with local property owners to turn underperforming listings into profitable businesses. Here's how:
âś… Compliance Assistance
We handle licensing, documentation, and city requirements so you don’t have to.
âś… Revenue Optimization
We implement smart pricing tools and redesign listings to increase bookings.
âś… Full-Service Management
From cleaning to guest messaging, we take care of the day-to-day — or train your team to do it.
🚀 Ready to Turn Your Property Into a Profitable STR?
Whether you're launching your first Airbnb or already have a listing in Denver, we can help you grow.
Schedule your free 45-minute consultation now and get a customized action plan to increase revenue, reduce stress, and take control of your rental business.